After our group criticism we were give a new brief. The brief would carry on our initial theme of transport, but take our research in a new direction, we were given the statement 'Get people to use their vehicle more responsibly'.
We sat down as a group and made a spider-diagram of possible solutions and outcomes to the problem.
- The project should focus on motorists who are more likely to drive unsafely, such as learner drivers.
- We then widened our target audience by focusing on all motorised vehicle drivers, as anyone can make a mistake and drive unsafely.
- We also had the idea to look into producing an outcome focused on drink drivers.
- We decided to produce an 'Awareness Pack' that will include multiple outcomes such as an informative leaflet focused on educating drivers about road safety.
- As we are focusing on informing and educating people about how to drive safely, we decided that our outcomes should simply remind drivers of important road rules.
- Moreover, we also want to include tips and tricks on how to be a safer driver and prevent crashes.
- Finally, we also want to shock our audience by including facts and figures regarding road crashes and fatality's around Christmas time. We hope that this will scare drivers into being more sensible on the road.
- The audience will interact with our 'Awareness Pack' as it will be tactile and require the audience to physically engage in opening it and looking through its contents.
- Moreover, the pack will have a strong identity running throughout all aspects of the outcome visually engaging the audience.
After we finished generating possible concepts, we finalised our idea, deciding to work on creating an awareness pack. The concept of the pack is that it would be sent out to motorists who we believed are most vulnerable of causing or being involved in a crash, such as new motorists, and motorists who have recently been involved in a road collision. The pack will be visually engaging, and have a strong constant identity running throughout.
- The contents of the pack will be produced so that the dimensions are small enough to be posted, this is how the pack would be distributed.
- Inside the pack the audience will find items such as a keyring, air freshener, sticker etc. These items will be placed within the car as a small visual reminder of important rules and tips.
- The annotation used in the leaflet must be suitable for a broad rang of people, therefore it will use a formal tone to avoid sounding patronising.
The pack will inform and educate readers, giving them tips and rules to stay safe on the road.
The pack will contain visuals that will be stored inside the car such as keying and an air freshener; these items will form small in-car visual reminders of the most important tips/rules.
The pack will have a strong visually appropriate identity that will engage the audience.
The dimensions of the pack will be suitable so that it can be sent in the post.
Next, we finalised our ideas as on a sheet so all aspects of the project could be reviewed.
Moreover, we then decided what each person in the group would produce, this would also dictate what we would focus our research on. I am producing the packaging for the project.
To start my research into packaging I created a small questionnaire.
Next I collected research from two books.
1. (2005) 'It's a matter of Packaging' Index Book - 745.2
This packaging has enough space for multiple elements, such as flyers, stickers and any other products. However, for it to be strong enough for the packaging to support all these elements it would need to be printed on thick corrugated card. This could be a problem as the printers at uni can only print on card to a certain thickness.
This packaging is relevant to my project as the dimensions are more suited to hold paper thin outcomes similar to what my group will produce. Furthermore, the design has tabs on the bottom on top, this stops paper from falling out the packaging when tipped upside down. I will experiment with using tabs to stop the outcomes of the project from falling out when producing my models.
I chose to feature this product as it uses an outer sleeve to hold the all aspects of the project together. I also want to look at the possibility of creating an outer sleeve as it is an effective way of protecting the outcomes of the project.
The second book that I used for my research focused on handmade packaging, the book has lots of bespoke storage techniques that I hope to experiment with when producing my packaging.
2. Wiles R. (2012) 'Handmade Packaging Workshop' Thames & Hudson - 745.2
The above product uses tabs to hold the outcomes inside, similar to previous designs I have looked at. When making my model I will experiment with creating a similar style of packaging.
I collected further research from different internet sources.
This product uses a band to hold the cover tightly shut. I could also experiment with making a band as an alternative to an outer sleeve.
Additionally, this product uses a bespoke string closing technique, if time was not an issue I would experiment further with different ways of closing my packaging.
By layering a sheet of paper within my packaging I can create pockets in which the other outcomes can sit, similar to the example above. This is relevant to my project and could easily be replicated.