Choose 3 new examples of graphic design that fulfiill each of your 3 aesthetic rules (9 examples in total).
Briefly summarise the aesthetic relationship between each of the three images.
select 5 further examples for each rule that come from other (non-graphic design based) creative practices such as photography, installation, architecture, film etc.
Your reponse to the brief should demonstrate your appreciation of aestheic qualities across visual culture and not solely graphic design
- All design must use no more than three typefaces.
- All design should be structured.
- Designs should use limited colours.
- The message must be clearly communicated.
- The composition of the design must be balanced.
- Type used on the design should be legible.
- Aesthetic should help contextualise image.
- The aesthetic must not overpower the function.
- The aesthetic should be refined.
- Simplicity is key.
The final example also shows us a good example of design that balances type and images well. The spread composes a body of text and balances it with three images. Due to the placement of the design elements negative space has been left on the spread which helps achieve a balanced look.
FURTHER EXAMPLES (NON GRAPHIC DESIGN BASED)
This image taken of some beautiful architecture is a good example of aesthetic balance and structured design.
This Obey poster illustrates a good use of colour, and clearly communicates its message.
Furthermore, this illustration by Daniel Danger is a really good example of how colours should be balanced. The colour scheme chosen works really well as the dark and light colours help create depth. Furthermore, the pallet of blues really complement each other as colours.
This tattoo shows how other artist that work with other medias also rely on structure and simplicity to achieve an aesthetically engaging design.
Finally, this image of street art shows a good example of a limited colour pallet.