Monday, 3 March 2014

CONTEXT OF PRACTICE 2 - BRIEF 2 - AESTHETIC RESEARCH

After defining the concept for the project outcome a body of aesthetic based research was collected to help inspire the form and aesthetics of the final piece. 

Work examples were collected from secondary internet based sources.




WHY FEATURED;
  • The length of the leaflet allows for a good balance of aesthetics and information.
  • A similar length leaflet could be utilised for my outcome. 




This is England ’86 | The Church of London – Creative Agency




WHY FEATURED;
  • The fold out form of this leaflet allows plenty of room for a balance of information and imagery.
  • To read all information the leaflet must be opened completely, this could affect the delivery of information as space and the right environment is needed to do so. 



ALVA ALVA - flyer



WHY FEATURED;
  • Striking colours make the flyer eye-catching and interesting.
  • A vibrant colour scheme could be utilised by my outcome to relate to the child based target audience and the often colourful aesthetic of commercial products.



STEPHANE PIANACCI  - Occupy Wall-street Leaflet




WHY FEATURED;
  • The chosen form for this leaflet makes it very practical and allows a good amount of space for a balance of information and imagery.
  • I could utilise a similar form for my outcome to make it suitable for the target audience who will be on the move or outside while engaging with the flyer. 



DAVIDE GIOACCHINI - Leaflet design.


WHY FEATURED;
  • Unusual opening method creates uneven panels. 
  • Interesting design invites the user to explore its contents.



Vespa Brochure 


WHY FEATURED;
  • Leaflet includes packaging.
  • Packaging could be relevant to my design as it communicates information to parents about consumerism. 



MARISA PASSOS - Edison Booklet




WHY FEATURED;
  • Outcome could also take the form of a small booklet.
  • A booklet is still suitable for the target audience and would leave sapce for a lot of information and imagery relevant to the subject.

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