Saturday, 15 February 2014


Before progressing with my response to brief I downloaded and analysed the National Trust Brand Guidelines available on the D&AD website. Reviewing the guidelines allowed me to assess the various limitations and rules that accompany the graphic elements of the National Trust's identity. 

By analysing the guidelines and taking note of any important restrictions I hope ensure that any National Trust graphic elements that are applied within my project are done so correctly. Furthermore, by complying to the set guidelines my outcome will have more aesthetic relevance to the existing National Trust identity and shouldn't encounter any criticisms relating to the improper use of graphic elements. 

The PDF booklet was over eighty pages long, therefore I only featured pages with direct relevance to the project.


  • The logo is formed from a combination of the oak leaf symbol and type.
  • The 'the' was dropped from the companies name to make them less formal.

  • The logo can be applied in the four various ways displayed above.

  • The logo is available in 21 different colours, all of which are displayed above with the accompanying colour codes. 
  • Logo variations are available online.

  • Logo smallest print size - 15mm.
  • Logo smallest screen size - 43 pixels.
  • Horizontal logo print size - 25mm.
  • Horizontal logo screen size - 71pixels.
  • Logo reduced size print size - 15mm.
  • Logo reduced size screen size - 43 pixels.


  • The National Trust has a pallet of 21 colours which are all shown above with their accompanying colour codes.
  • On covers you can use any colour for the logo, frame line and text as long as the same colour is applied to all three.
  • I believe it would be beneficial to utilise the above colour pallet when designing my responses to the brief. 


  • The National Trust has their own typeface which is applied consistently across all elements of their identity.
  • The typeface is an important aspect of the company as it helps to form their recognisable identity.  

  • The typeface has four font variations which are show above.
  • For documents produced in word, publisher or power point, and for emails use Arial
  • Arial is also used on the National Trust's website.
  • I believe that it is important to utilise the typeface on any printed media such as leaflets and booklets to ensure that the existing National Trust identity flows consistently with my campaign.

  • Comply to logo limitations with regards to version, size & colour.
  • Utilise colours from the existing National Trust colour pallet. 
  • Apply the National Trust typeface on any printed media such as leaflets and booklets.

No comments:

Post a Comment