Audience to engage with campaign - inspire - play to inquisitive nature, ecopsycology, wanderlust.
QUOTES & PHRASES;
The above quote by Mark Twain is far too long to be used on the poster, the quotes used need to communicate their message quickly as audience members will be passing them in the street.
The quote can be adapted to make it more suitable for application on the poster.
Twenty years from now you will be more disappointed by the things that you didn't do than the ones you did do.Furthermore,the end of the quote could also be utiluised as a tagline for the campaign.
Explore. Dream. Discover.
The above quote by Edward Abbey is very relevant and applicable to my poster based advertising campaign, it relates to the ecopsycology idea covered in my initial research...
You are never too old to set another goal or to dream a new dream… -C.S. Lewis
INTO THE WILD - QUOTES
Quotes taken from film 'Into the Wild';
"Nothing is more damaging to the adventurous spirit within a man than a secure future"
"The very basic core of man's living spirit is his passion for adventure."
- Similar to quote two.
"The joy of life comes from our encounters with new experiences"
"make a radical change in your lifestyle and begin to boldly do things which you may previously never have thought of doing"
"Dont settle down and sit in one place. Move around, be nomadic, make each day a new horizon"
Once I had outlined a selection of quotes that embodied soulful inspiration relevant to the direction of my campaign I had to define a final selection of four quotes. As outlined when defining the specifics of the campaign I will be producing four posters for advertising/inspirational purposes....
One aspect that I had to take into consideration is the coherent nature in which the quotes will need to work...
- "The joy of life comes from our encounters with new experiences" - Jon Krakaure
- "The very basic core of man's living spirit is his passion for adventure." - Jon Krakaure
- "Wilderness is not a luxury but a necessity of the human spirit" - Edward Abbey
- "Heaven is under our feet as well as over our heads." - Henry David Thoreau