Wednesday, 23 April 2014


In light of the points discussed during my personal critique with Lorraine I ventured into town to collect a body of primary research into the in-store branding of exiting products.

As a commercial substance ORMUS is usually created using sea water rich in natural minerals, when consumed or applied to the skin it has numerous health benefits which is one of the main reason people ingest substance. Therefore, when researching into shops and in-store product branding I reviewed organic stores and health food shops that specialise in selling vitamin supplements and organic food. Due to the production method and product application I believe that organic style shops are where the product would be distributed from, and so researching into products sold in these shops holds relevance to the outcome. Additionally, products in organic shops are often a little more expensive which supports the products more expensive commercial factor.  


  • Most products were sold as individual bottles and were simply arranged on shelves.
  • Creating some sort of stand or shelf box would set the product apart from any competition. 

  • Some items such as the 'Skin Food' product seen in the picture above had small shelf stands that held a number of the products together.
  • The shelf box also allows for additional company branding.
  • Gives suppliers a certain amount of control over how the product is displayed - other bottles arranged in store.

  • Further shelf box examples could be found containing soap and other cosmetic products. 

  • The majority of the products found within shelf boxes were individual items that could be removed such as the toothbrushes seen above.
  • My product comes already boxed so the addition of a shelf box may not be needed.

  • I soon came across an example of a boxed product seated within a shelf box, my outcomes could be packaged in a similar way. 


  • Again, the majority of the products were simply arranged individually on the stores shelves. 
  • Some items had small branded signs that were situated in front of the product range, an example of this can be seen above. 
  • If placed on shelves my product range could utilise similar signage to present the outcomes as a cohesive range.  

  • Some shelf boxes featured raised backs with additional company branding, an example of these can be seen on the top shelf.
  • The back of the shelf box creates a space for additional information and company graphics.  

  • Product ranges were often just displayed together over a series of shelves. 


  • The image above documents the first product display stand that I came across while collecting my research. 
  • The stand is very simple and holds the function of distributing the company booklet and housing the product box.  
  • My outcome could utilise a similar method of in-store distribution to separate it from other products and create an engaging aesthetic. 

  • Boxes were displayed open so customers could see the contents of each pack.
  • A pile of product boxes were placed near buy so customers could buy the product if enticed by what they saw. 
  • My outcome could use a similar method of display to allow potential consumers to view the product before purchase. 

  • Product boxes were placed onto plastic stands to present them to the viewer at an angle. 

  • Product range situated over four shelves. 
  • Most of the products are displayed individually. 

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